Hiiiii! I am Florence 😊💜

Get in touch

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Soft Skills

🌐 Effective Communication (Verbal and Written)

🌐 Proactiveness

🌐 Collaboration

🌐 Attention to Detail

🌐 Problem-solving

🌐 Strategic Thinking

Certifications

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Content Marketing Bootcamp - Treford Africa Academy

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Certificate of Volunteering - Moonshot by Tech Cabal

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Social Media Management Apprenticeship - Acadium

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Customer Success Management - CustomerSuccessU

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Education

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Olabisi Onabanjo University (OOU)

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Bachelor of Arts (BA): Performing Arts

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Hobbies

Watching Movies

Reading Books

Listening to Music

Talking

Exploring New Places

Allow me to introduce myself 😌

Hi! I’m Anjolaoluwa Florence Joseph.

I am a Tech Marketer passionate about helping brands tell their unique stories, build genuine connections with their audiences, and drive high-profit results through creative marketing strategies.

Your brand is brilliant, and so are your products but here’s something you should know. It’s not just about having an active online presence, it’s about delivering the right content, sparking interest, building trust, fostering engagement alongside tracking metrics to improve your results.

All these elements combined and backed by strong marketing efforts, you’ll never miss out on potential connections or achieving your sales goals.

<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" /> [email protected]

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<aside> 🔗 My Linktr.ee

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My Services

Like I mentioned above - My other Superpowers! 🤭

Services

Tools

Work Experience

<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Marketing Intern | Juicyway (Fintech, Canada/Nigeria) (Jul 2025 – Present)

Developed content and campaign concepts to drive awareness of cross-border payment and marketplace services.
Drafted multi-channel content copies (social media, newsletters, campaign briefs) to align with brand storytelling.
Researched and identified influencers/UGC creators, supporting campaign planning and execution.
Wrote and published 3 blog articles focused on fintech education and customer use cases, contributing to organic reach and thought leadership.
Collaborated with the marketing team on content distribution strategies across multiple channels.
Supported social storytelling and brand visibility efforts to engage African diaspora communities. </aside>

<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Product Marketing Intern | Mercator (Fintech Venture Studio) (Jun 2025 – Present)

Contributed to product positioning and go-to-market strategies for fintech infrastructure solutions.
Assisted in developing Ideal Customer Profiles (ICPs) and customer journey documentation.
Drafted content for landing pages and partner acquisition materials, aligning messaging with case studies.
Collaborated cross-functionally with product and design teams to refine communication assets. </aside>

<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Content Marketer | DexterPro Limited (Academy, Oil & Gas, IT Subsidiaries) (Jan 2025 – Jul 2025)

Served as the sole marketer, managing end-to-end marketing activities across the Academy, Oil & Gas, and IT divisions.
Led the full marketing cycle from ideation to execution, covering strategy, content creation, campaign planning, and performance analysis.
Designed and executed integrated content strategies across email and social media, improving open rates and achieving 15% CTR on campaigns.
Produced and published engaging multimedia content (blogs, newsletters, graphics, video scripts, and videos) to strengthen brand storytelling across business arms.
Applied A/B testing, segmentation, and analytics to optimize content distribution, increasing engagement and conversions.
Managed lead generation and nurturing campaigns that expanded the sales pipeline and supported training enrollments.
Generated high-quality leads, driving conversions through precise audience targeting and strategic ad placements. </aside>

<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Marketing Lead (Contract) | Tinzwave Tech Academy (Dec 2024 – Feb 2025)

Led the marketing department, overseeing all operations including content strategy, paid campaigns, and brand communication.
Supervised and collaborated with social media managers and the design team to bring campaign ideas to life across digital channels.
Directed content calendars and multimedia asset production, ensuring alignment with brand goals and audience insights.
Executed and optimized Meta advertising campaigns, reaching 64,000+ unique users and achieving a 9.35% CTR.
Reduced CPC by 79% (127 NGN → 26 NGN) through data-driven targeting and continuous optimization. </aside>

<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Freelance Social Media & Content Manager | AiDev Lab (June 2024 – Dec 2024)

Owned content strategy through execution across six brand accounts, from ideation to publishing.
Created, curated, and scheduled multi-format content (blogs, carousels, graphics, videos) to maintain consistent brand presence.
Managed cross-platform communication and audience engagement for all six brands.
Designed and executed detailed content calendars, publishing over 71 posts per brand in three months.
Increased social media engagement by 70% and followers by 15% within the period.
Conducted competitor research and KPI tracking to refine strategies, resulting in a 10% improvement in campaign performance. </aside>

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<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> Anjie's Space – Personal Brand Growth Personal Brand | Lagos State, Nigeria (June 2024 - Till Now)

I am currently managing and growing my brand, Anjie's Space, by creating engaging content and implementing consistent posting strategies, resulting in over 500 organic followers in 3 months and continued growth in its digital presence.

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