Hiiiii! I am Florence 😊💜

Get in touch

<aside> <img src="/icons/phone-call_gray.svg" alt="/icons/phone-call_gray.svg" width="40px" /> Phone

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Certifications

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Content Marketing Bootcamp - Treford Africa Academy

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Certificate of Volunteering - Moonshot by Tech Cabal

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Social Media Management Apprenticeship - Acadium

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Customer Success Management - CustomerSuccessU

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Education

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Olabisi Onabanjo University (OOU)

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Bachelor of Arts (BA): Performing Arts

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Allow me to introduce myself 😌

Hi, I’m Florence Joseph. I am a Content & Growth Strategist dedicated to helping brands scale through high-impact storytelling and data-driven distribution.

I specialize in content/social media strategy, product positioning, and cross-channel growth. My goal is to help brands build authority on platforms like YouTube, Instagram, and Facebook by turning creative visibility into measurable business results.

<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" /> [email protected]

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<aside> 🔗 My Linktr.ee

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My Skill Set

Services

Tools

Tools

Key Case Studies

<aside> <img src="/icons/activity_gray.svg" alt="/icons/activity_gray.svg" width="40px" /> Juicyway - USD Promo Video

• The Goal: Drive awareness for Juicyway’s zero-fee USD account funding.
• The Strategy: Video-first educational storytelling focused on pain points (fees).
• The Result: High engagement with 5,791 views and 294 total interactions (likes, comments, shares, saves).
• Your Role: Strategy and Scripting

Link to Content

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<aside> <img src="/icons/activity_gray.svg" alt="/icons/activity_gray.svg" width="40px" /> Juicyway - World Kindness Day

• The Goal: Humanize the brand and increase community trust through loyal customer storytelling.
• The Strategy: Emotional, human-centric "User Spotlight" content.
• The Result: Solid organic reach with 2,355 views and over 8 hours of total watch time.
• Your Role: End-to-end ideation, On-Camera Talent, and Execution.

Link to Content

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<aside> <img src="/icons/activity_gray.svg" alt="/icons/activity_gray.svg" width="40px" /> Juicyway - Events

• The Goal: Lead and execute Juicyway’s participation at Lagos Tech Fest to strengthen brand authority, generate qualified leads, and position Juicyway as an infrastructure for cross-border payments and commerce.

• The Strategy: Planned and coordinated the full event activation, including booth experience, content capture, and real-time audience engagement. The strategy focused on simplifying complex fintech concepts (rates, stablecoins, cross-border settlement) and creating meaningful conversations with founders, operators, and enterprise decision-makers.

• The Result:

  • 92 new personal accounts created during the event
  • 10 business accounts generated from the founder and enterprise interest
  • 20+ qualified follow-up contacts captured for sales conversations
  • 104 new social followers gained during the activation
  • 6,829 views and 49 engagements on the primary event post
  • High-value B2B discussions with founders and companies exploring API and enterprise integrations

  The event successfully positioned Juicyway as a credible fintech infrastructure player, not just a payments app, and generated strategic conversations with founders and ecosystem leaders. Lagos Tech Fest Event Report

• My Role:

  Event ideation, planning, and execution; booth activation strategy; on-site engagement and content capture; on-camera participation; and coordination of post-event brand content.

Link to Content

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<aside> <img src="/icons/activity_gray.svg" alt="/icons/activity_gray.svg" width="40px" /> Payinfra (A Product of Mercator)

• The Goal: Build the digital foundation for a Fuel Marketer Infrastructure to attract B2B partners and infrastructure clients.
• The Strategy: Create, grow, and manage the company's social presence to align with new Product Positioning and Ideal Customer Profiles (ICPs).
• The Execution:
  • Visual & Narrative Alignment: Designed the page copy and "About" section to reflect fintech infrastructure expertise rather than just general venture building.
  • Content Pillars: Established a content framework for the page that focused on thought leadership, case studies, and partner acquisition.
  • SEO Optimization: Integrated industry-specific keywords to increase the page's discoverability among fintech founders and investors.

Pages:

**LinkedIn | Instagram**

Landing Page Copy: Drafted conversion-driven messaging for the web.

**Rainoil Partner Pitch Deck:** Created the high-stakes narrative (AI - Video Content Included) used for partner outreach.

The Result: Established a cohesive brand voice across all touchpoints, ensuring that social media traffic landed on a professional, high-converting platform.

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<aside> <img src="/icons/activity_gray.svg" alt="/icons/activity_gray.svg" width="40px" /> DexterPro: Multi-Sector Content Strategy & Integrated Marketing

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Work Examples

Portfolio Items

Team Collaboration

I thrive in collaborative environments, always offering support and sharing ideas to achieve team goals

Thank you for taking the time to review my portfolio.

I am currently focused on partnering with forward-thinking brands to scale their presence through strategy and data-driven distribution. If you are looking for a specialist to take ownership of your brand’s growth across multiple platforms, let’s connect.